The Influence of Perceived Usefulness, Perceived Ease of Use, Internet Self-efficacy, Subjective Norms and Behavioral Control on Online Purchasing Decisions
نویسندگان
چکیده
منابع مشابه
Impact of Perceived usefulness, Perceived ease of use and Perceived Enjoyment on Intention to shop online
This paper explores the relationship between the three beliefs about online shopping ie. perceived usefulness, perceived ease of use and perceived enjoyment and intention to shop online. A sample of 150 respondents was selected using a purposive sampling method whereby the respondents have to be Internet users to be included in the survey. A structured, self-administered questionnaire was used ...
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Information Technology has permeated many facets of work life in industrialized nations. With the expansion of Internet access we are now witnessing an expansion of the use of information technology in the form of electronic commerce. This current study tests the applicability of one prominent information technology uptake model, the Technology Acceptance Model (Int. J. Man Mach. Stud. 38 (1993...
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ژورنال
عنوان ژورنال: Advances in economics, business and management research
سال: 2023
ISSN: ['2352-5428']
DOI: https://doi.org/10.2991/978-94-6463-158-6_46